SEO Retrofits

We perform SEO-retrofits on existing websites. If you have an existing website that ranks poorly in Google searches, we can make some relatively inexpensive internal modifications that will significantly improve your search rankings. Over and above that, and budget permitting, we can do additional SEO (Search Engine Optimization) work to even further improve your rankings.

SEO Retrofitting Services

When we began building websites 11 years ago we decided to become Search Engine Optimization (SEO) experts. After all, what’s the point of having a great website if no one can find it. During these past 11 years, we only had one client whose site we could not get onto page 1 of Google. This client was a Real Estate Broker (my sister) in the Niagara Falls area. This site was in the single most competitive field on the web (real estate) and located in one of the most competitive markets in Ontario (the Niagara Region). To get her website on page 1 could certainly have been done, but would have required more time and funds than were available.

There are many factors that go into making a website search engine friendly. Google has recently stated that 200 different factors are now assessed by its search algorithm to determine a web page’s ranking. Some of these factors include the following:

  1. Keywords in the internal meta tags, especially the title tag.
  2. Keywords in headings/sub-headings using correct tags.
  3. Keyword density and distribution on pages.
  4. Keywords used in a natural and relevant way, not “stuffed”.
  5. All images labeled with size dimensions included.
  6. All pages with correct doc type and other page declarations.
  7. Load speed of your pages. Google penalizes slow sites.
  8. How often is new/relevant content added (blogs great for this).
  9. Number and quality of back links, other sites linked to yours.
  10. Age of website – extra points the longer you’re on the net.

As well as having good success in getting our clients high Google rankings on their new websites, we also have a number of people who are referred to us for “SEO Retrofits.” An SEO Retrofit is where we assess an existing, poorly ranking website to determine what’s wrong, and then we do what’s needed to fix it.

Often it takes only 4-6 hours of labour to remedy some of the key issues. We have had client’s whose sites were nowhere to found in Google searches when they came to us, which then landed on page 1 a few weeks after the fixes were made. Note: results are affected by how much competition there is in a particular market in a particular location – for example, real estate and financial planning are two of the most competitive markets there are. Therefore, getting one of the coveted 10 available spots page 1 of Google in either of these market categories in a bustling city like Ottawa is one step short of miraculous!

BASIC SEO-RETROFIT:  approx. 6-8 hours / $390 – $520
On a small website (under 20 pages), we can usually implement numbers 1-7 from list above in 6 to 8 hours at $65 per hour for a cost of $390 to $520. With respect to numbers 3 and 4 above, we would not re-write or significantly edit your text content, but we would carefully integrate some quality relevant keywords into the pages to significantly increase the keyword density and distribution. Often this is enough, depending on the market competitiveness, to put the website on page 1 of Google. (Note: if the pages contain very poorly written HTML code and # 6 above cannot be properly implemented, the client will be advsied).

Cost: $390 – $520 ( 6-8 hours @$65)

ADVANCED SEO-RETROFIT:  Basic Plan + approx. 6-10 hours
In addition to implementing numbers 1 to 7 from the above list, we would also implement 8 and 9. We create some quality back links through getting your website listed in some key online directories, and we would add onto your site a means whereby you could easily add new relevant text content on a regular basis (This is one of the most important things Google likes and ranks highly for). Typically this mean adding a Blog or something like one.

Cost: $720 – $1170 ( 12-18 hours @$65)


Years ago it was so easy to get a website on page 1 of Google we had an ongoing special promotion where we guaranteed a page 1 Google ranking after an SEO Retrofit or we would give you all your money back, no questions asked. We never had to reimburse a single client.

Today unfortunately, there are so many websites on the Internet and so many web builders who know and use SEO best practices that the competition is fierce. Naturally we can no longer offer the kind of bravado guarantee we did in the “old pioneer days” of web development.
However, we guarantee a substantial improvement in your rankings.